alive’s commitment to a carbon-negative future
At the core of our mission is the aspiration to become a carbon-negative business. We aim to reduce our carbon footprint through meaningful, actionable steps, regardless of their size, to promote long-term sustainability—and to do what is ethically right. By taking the right actions, we strive for carbon neutrality and, eventually, to achieve carbon negativity. Is this an ambitious goal? Absolutely. But at alive, we’re ready to meet the challenge.
So, what does it mean to be carbon negative?
If you’re curious about the concept of “carbon negative,” you’re not alone. When an individual or organization offsets their carbon emissions by purchasing or supporting an equal or greater amount of carbon savings, their actions are considered carbon negative. Essentially, when you buy from a company that is actively working to offset its emissions, you are contributing to a positive change.
Individuals and organizations alike must adopt carbon-offsetting strategies. It requires intention and active involvement, including sustainable practices and effective, realistic carbon-reduction programs. Some examples include:
- Reusable dishware and cutlery
- Efficient recycling and composting initiatives
- Support for carbon-saving products, services, and partnerships
- Responsible heating and cooling solutions
An intentional approach to sustainability is crucial for making impactful changes. On a personal level, this can translate to incorporating more plant-based foods into our diets, biking to work instead of driving, and calculating our ecological footprint to better understand our impact.
Consumers are discerning about their choices
Today’s consumers are increasingly interested in the values and motivations of the brands they choose. We seek to understand a company’s significant “why?”—the reasons behind their products and their contributions to a better world.
Does this resonate with you? It certainly does! Honesty in our choices and relationships is a valued principle for us.
At alive, we’re fully committed
As a leading publisher in the natural health sector, alive believes in standing behind the initiatives we advocate. As a frontrunner in our field, we hold that our actions should consistently align with our words.
When we aspire to inform, educate, and inspire you to embrace a more sustainable lifestyle by reducing waste, emissions, and resistance to change, we recognize it is our responsibility to pursue those efforts ourselves. As we promote sustainability, we continuously ask: Are we doing enough?
It is often said that a journey of a thousand miles begins with a single step. We are dedicated to progressing—thoughtfully and intentionally—alongside you, our readership, and others committed to making a positive impact on this planet.
Perfection isn’t the goal
We acknowledge that we won’t always get everything right. Our approach to sustainability, natural health, physical, and mental well-being should evolve over time. Nonetheless, we are confident that our underlying commitment to sustainable action will guide every aspect of our objectives.
At alive, we have renewed our commitment to planetary health by conducting a thorough, company-wide evaluation of how we can improve. We hold ourselves accountable for past shortcomings and brainstorm strategies for ongoing progress. In what areas can we reduce, transition to greener alternatives, or offset our impact?
Collaborations for sustainability
In our pursuit of reducing our carbon footprint at alive, we seek partnerships with organizations that can assist. Enter tentree, a sustainable clothing brand that plants 10 trees for every item sold. Tentree is committed to prioritizing the Earth, aiming to plant one billion trees by 2030 to significantly combat climate change.
tentree’s dedication
Every tentree purchase serves a purpose: for every item sold, the company and its partners plant 10 trees globally. With over 56 million trees planted so far, tentree is establishing itself as a leading environmentally progressive brand in apparel. For further information, visit tentree.com or follow them on Instagram @tentree.
By collaborating with and supporting tentree, we know they will help us with our carbon offsetting goals. Trees are vital because they absorb carbon and supply us with the oxygen we breathe—and they enhance the beauty of our planet! Moreover, trees provide the raw materials necessary for paper production, which means when we utilize trees for paper, we must replace them by planting more.
At alive, we are invested in the future of this planet, and we aim to highlight other businesses that share this commitment. As a publishing company that reaches thousands each month with information on natural health, wellness, and sustainability, we believe it is our duty to do so.
As we strive to become a carbon-negative organization, we will continue to showcase companies like tentree, now officially Climate Neutral Certified, that align with our vision of not only mitigating the negative impact of carbon but also enhancing the positive effects, like cleaner air and a healthier planet. Tentree embodies an “Earth-first” supply chain, and we are keen to support that.
Many companies in North America and globally are increasingly committing to meaningful sustainability efforts; this is uplifting news for our planet and for all of us. We invite you to share your own sustainability journey with us. Connect with us on Instagram @alivehealth, on Facebook: facebook.com/alive.health.wellness, or via email at editorial@alive.com.
The count is on
alive is planting trees.
We are actively searching for companies and organizations that align with our sustainability vision. Our partnership with tentree excites us due to our shared commitment to sustainable business practices. They stand out to us.
By the end of 2021, tentree will have planted over 60 million trees, driven by their mission to: “… revitalize and protect the environment while inspiring a generation to believe they can do the same …” They have certainly inspired us.
Planning a getaway?
International vacations are enticing, and many of us are eager to travel. However, it’s important to recognize that your international flight may produce up to 2 tons of carbon, depending on your destination. The silver lining? You can offset that carbon footprint with the help of 15 trees, which tentree will plant for you!
